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This domain francfernandez.com states the following, "USE THE MENU ABOVE TO NAVIGATE OR DRAG THE SITE AROUND! Stylist Nicola Formichetti approached me to create a meat purse for Lady Gaga at the 2010 MTV Video Music Awards." We observed that the website also said " I suggested we add a dress and boots to match." It also stated " It would later become one of the most talked about garments in pop-culture history that even succeeds Gagas fame. In the wake of the dress, I also created both. The Meat Dress and Anti-Meat Dress fan pages on Facebook in an effort to monitor the conversation. The ever avant-grade fashion ho." The header had franc fernandez as the highest ranking keyword. It was followed by meat dress, lady gaga, and okfocus which isn't as ranked as highly as franc fernandez. The next words the site used was tumblr theme. crazy was also included but might not be viewed by search engines.